Nordic Worlds Live in USA
PARK CITY, UT (Feb. 14, 2015) – Live action from the FIS Nordic World Ski Championships in Sweden is coming to America Feb. 18-March 1. Fans across the USA and Canada will be able to follow the action at the World Championships with both live and video on demand highlights through an innovative new partnership from the U.S. Ski and Snowboard Association. Every cross country, nordic combined and ski jumping event will be streamed live on usskiteam.com, as well as through the official Falun2015 Live Arena app.
The Feb. 18-Mar. 1 World Championships will mark the first time U.S. fans have had comprehensive free access to an English language broadcast of World Championships. Each event will stream live on usskiteam.com, with parallel transmission on universalsports.com. Video highlights will also be available on the USSA Network on YouTube.
L.L.Bean will be the presenting sponsor of the live coverage from Falun. L.L.Bean has always had a love affair with cross country skiing, beginning decades ago when it first began offering skis to its customers, as well as sharing its passion for the sport by offering a wide variety of courses, trips, tours and clinics and demonstrations for skiing. Most recently, L.L.Bean has teamed up with Kikkan Randall, the most decorated cross country ski racer in U.S. history, to be its newest product design and testing partner. As part of its support of the live streaming coverage, L.L.Bean will feature a 30-second spot featuring Randall, as well as additional content that will be integrated into the broadcasts.
The U.S. Ski Team will feature athletes like cross country World Champions Randall and Jessie Diggins, rising World Cup star Liz Stephen, as well as defending world ski jumping champion Sarah Hendrickson, plus a Nordic combined team featuring Olympic champion Billy Demong and brothers Bryan and Taylor Fletcher. Over 700 athletes from more than 50 countries will compete in the Nordic World Championships in cross country skiing, ski jumping and nordic combined events.
The Falun2015 Live Arena app is powered by Ericsson (NASDAQ: ERIC), the World Championships’ digital experience partner, who has created a platform that will collect a vast amount of data and information from myriad sources throughout the championships.
Most notably, the app will provide a context for the data by correlating static maps and athlete information with competition tracking information alongside the live streaming. It will provide a much more engaging experience than simply watching a video stream, allowing users to be more involved with the event itself.
The Falun2015 Live Arena mobile app is expected to provide the best ‘second screen’ application ever for a skiing event, allowing fans to use the app as a single source for following the race, or a complement to watching live web streaming on usskiteam.com or universalsports.com.
The app is available for iOS devices.
Falun2015 Live Arena Features
Track view: Take part in the competition from the point of view of your favorite skier, or from the TV camera of your choice.
Ski jump: Follow the ski jumping live.
Lugnet: Take a tour around the ski stadium at Lugnet and take part in the events on-site.
Medals plaza: Join the celebrations and medal ceremonies at the main square in Falun.
Interactive camera: Follow the action and zoom to points of interest from your free-flying virtual camera.
Connected Snow: Through sensors and connectivity, app users can experience a heat map, showing where the snow is coldest – an important parameter for skiing.